A Study on Public Acceptance of Urban Air Traffic Based on Extended TAM Theory

CHANG Xin; HUANG Xinzhao; HU Song; FANG Bocun; ZHANG Wei

doi:10.3963/j.jssn.1674-4861.2025.03.016

Volume 43 Issue 3

Jun. 2025

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CHANG Xin, HUANG Xinzhao, HU Song, FANG Bocun, ZHANG Wei. A Study on Public Acceptance of Urban Air Traffic Based on Extended TAM Theory[J]. Journal of Transport Information and Safety, 2025, 43(3): 171-180. doi: 10.3963/j.jssn.1674-4861.2025.03.016

Citation:

CHANG Xin, HUANG Xinzhao, HU Song, FANG Bocun, ZHANG Wei. A Study on Public Acceptance of Urban Air Traffic Based on Extended TAM Theory[J]. Journal of Transport Information and Safety, 2025, 43(3): 171-180. doi: 10.3963/j.jssn.1674-4861.2025.03.016

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A Study on Public Acceptance of Urban Air Traffic Based on Extended TAM Theory

doi: 10.3963/j.jssn.1674-4861.2025.03.016

CHANG Xin^{1, 2
,},
HUANG Xinzhao¹,
HU Song^{3, 4
,
,},
FANG Bocun¹,
ZHANG Wei^{3, 4}

1.
School of Transportation Science and Engineering, Civil Aviation University of China, Tianjin 300300, China
2.
Key Laboratory of Technology and Equipment of Tianjin Urban Air Transportation System, Civil Aviation University of China, Tianjin 300300
3.
State Key Lab of Intelligent Transportation System, Beijing 100088, China
4.
Research Institute of Highway Ministry of Transport, Beijing 100088, China

Received Date: 2024-11-14
Available Online: 2025-10-11

Abstract

Abstract

Urban air mobility, as a core domain of the low-altitude economy, has become a cutting-edge technological focus and research hotspot in the transportation field. Addressing issues such as the unclear public attitudes toward urban air mobility and the urgent need to verify key influencing factors, this study aims to ensure the large-scale application of low-altitude passenger transportation and other scenarios in urban areas by further optimizing acceptance models to enhance the precision of public acceptance analysis. By examining the limitations of the existing technology acceptance model (TAM) in terms of contextual adaptability and explanatory power, a research model for public acceptance of urban air mobility based on an extended TAM framework is proposed. Building on the traditional TAM, the model fully incorporates the influence of factors unique to China, such as face culture and government policy orientation, on public acceptance. By introducing extended variables like technology stimulation and governance expectations, it addresses the limitations of the traditional model in adapting to low-altitude scenarios and the lack of key variables. Combined with structural equation modeling, a questionnaire survey is conducted to meticulously analyze the impact of perceived usefulness, governance expectations, technology stimulation, and other factors on public acceptance, as well as the structural relationships among these factors. The findings reveal that technology stimulation, perceived ease of use, attitude, trust, and governance expectations exert significant positive effects on public acceptance intention to varying degrees. Among these, technology stimulation (β =0.29, p < 0.001) and attitude (β =0.29, p < 0.001) have the most pronounced direct impacts. Perceived ease of use mediates the relationship between perceived usefulness and attitude, while attitude significantly influences public acceptance intention. Conversely, perceived risk negatively affects public acceptance intention. Additionally, significant relationships exist between trust and perceived usefulness, as well as between perceived usefulness and perceived ease of use. The proposed model demonstrates higher model fit and greater explanatory efficiency in the low-altitude domain, providing a reliable analytical tool for precisely predicting public adoption behavior toward urban air mobility.
- Low-altitude transportation,
- urban air traffic,
- technology acceptance model,
- structural equation,
- public acceptance

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References(30)

References

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