Volume 40 Issue 5
Nov.  2022
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Article Navigation >  Journal of Transport Information and Safety  > 2022  >  40(5): 147-155
LIU Xiangmin, LI Jia, LIU Yibing, ZHAO Xiaohua, SUN Shaohang, CHEN Kaiqun. A Method for Specifying the Weights of Evaluation Indexes for Design Schemes of Landside Signs at Airports Based on Driver Satisfaction[J]. Journal of Transport Information and Safety, 2022, 40(5): 147-155. doi: 10.3963/j.jssn.1674-4861.2022.05.016
Citation: LIU Xiangmin, LI Jia, LIU Yibing, ZHAO Xiaohua, SUN Shaohang, CHEN Kaiqun. A Method for Specifying the Weights of Evaluation Indexes for Design Schemes of Landside Signs at Airports Based on Driver Satisfaction[J]. Journal of Transport Information and Safety, 2022, 40(5): 147-155. doi: 10.3963/j.jssn.1674-4861.2022.05.016
shu

A Method for Specifying the Weights of Evaluation Indexes for Design Schemes of Landside Signs at Airports Based on Driver Satisfaction

doi: 10.3963/j.jssn.1674-4861.2022.05.016
  • 1.

    Beijing Key Laboratory of Traffic Engineering, Beijing University of Technology, Beijing 100124, China

  • 2.

    Beijing Traffic Engineering Society, Beijing 100160, China

  • 3.

    Road traffic safety research center of the Ministry of public security, Beijing 100062, China

  • 4.

    Guangxi Xinfazhan Communication Group Co., Ltd, Nanning 530029, China

  • Received Date: 2022-04-27
    Available Online: 2022-12-05
    Abstract
  • Landside signs of airports are essential for drivers to find their destinations in a timely and convenient way. Therefore, drivers' satisfaction with traffic signs shall be fully considered during their design. Based on this, the design of the landside signs of Daxing International Airport in Beijing is taken as a case study, and the uniform design technique is used to develop eight design schemes. Based on a stated preference (SP) questionnaire, an online survey is carried out. A total of 357 valid questionnaires are collected from which driver satisfaction toward each scheme is obtained. Next, a multiple polynomial regression analysis technique is used to investigate the influences of the following four design elements (i.e., text height, text spacing, location of exit-information, and background color of location-information) on drivers' satisfaction toward landside signs, based on which a subjective evaluation method is adopted to select the weight of each design element. Further, an expert scoring method is used to develop a judgment matrix, based on which an Analytic Hierarchy Process (AHP) method is used to determine the weight of each element. The results from the subjective evaluation method and the AHP method are compared and verified. Study results show that drivers would have higher satisfaction when the height or the spacing of the text is high, or the contrast between the background color of location-information and exit-information is enhanced. In addition, when the information of exit directions is located on the left side, drivers also have a higher satisfaction. The ranks of weights of the four elements based on the subjective evaluation method and the AHP method are consistent, that is, background color of location-information > text height > location of exit information > text spacing. The results from this study can be used as a reference for enhancing the design of landside signs of airports.

     

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